Rita Lagune.
 |
Foto: Rita Lagune |
The private label Rita Lagune Club Couture stands for the combination of glamorous night couture with the coolness of progressive streetwear at a high international level.
In this way, two different types of style are brought together to represent new aspects of femininity: club and couture.
The collection designed by Ruth Heinen is supposed to mirror personality as well as sensuality through its different looks from creative laces application to laminated denim prints. Central topic is to create something extraordinary. Of equally high importance to Heinen is to have an eye for the detail and quality, not to forget the integration of the client’s personality.
So the label designs individualistic party outfits, creative and elegant society- chic, tailor- made combinations for new style icons and strong women out of the newest synthesized tissues.
The target group consists of urban oriented women from 25- 44 years, including business women, working mums, style icons and “clubbies”. What they all have in common is their philosophy of life: a permanent longing for individual independency and fun, as well as the wish to express their natural sensuality.
Rita Lagune Club Couture responds with collections that show the ambivalence of covering and discovering your skin with one and the same outfit.
German Link: Rita Lagune Club Couture…